Primal Formulas are produced using only the freshest, 100% human-grade ingredients. Our poultry, meat and game are antibiotic and steroid free without added hormones.

Treat your dog with all the wholesome goodness he deserves with Instinct Raw Boost Treats. Healthy and delicious, each treat gives dogs what they crave – real, all natural raw ingredients. These freeze dried raw treats are a perfect way to provide the healthy benefits of raw while satisfying your dog’s senses with a delicious treat he’ll absolutely love!

The Buddy Biscuits that dogs have loved for more than a decade are now available in 100% Grain Free, gluten free formulations. Perfect for dogs on a grain free diet, these new Grain Free Buddy Biscuits will delight dogs with their craveable flavors and will delight you with their wholesome, easily digestible ingredients.

We started selling Buddy Biscuits in 1999, and they soon set the standard for all-natural dog treats. With simple ingredients, mouth-watering flavor and a satisfying crunch, these treats are still a favorite of dogs near and far.

Made the Old Fashion way with natural ingredients like oatmeal, real boneless chicken and real eggs. For added nutritional benefits, they added apples and fresh ground carrots. Perfect for any dog, anytime.